Tumbling ideas

A few random thoughts and a lot of sharing
on Innovation, Social Networks, Marketing and Technology.

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On why social networks interoperate… and why not

I came across an interesting analysis about why a social network would open itself to interoperate with other networks… and why not.

Social Networks Graph by Butch Bebo

As Buth Bebo mentions, 

The economic logic behind these positions is a straightforward application of Metcalf’s law, which states that the value of a network is the square of the number of nodes in the network*.  A corollary to Metcalf’s law is that when two networks connect or interoperate the smaller network benefits more than the larger network does. If network A has 10 users then according to Metcalf’s law its “value” is 100 (10*10).   If network B has 20 users than it’s value is 400 (20*20). If they interoperate, network A gains 400 in value but network B only gains 100 in value. Interoperating is generally good for end users, but assuming the two networks are directly competitive – one’s gain is the other’s loss – the larger network loses.

I liked this analysis as for what would happen if Google Me becomes a success… 

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When Are Facebook Users Most Active?

An interesting study by Vitrue suggests that users engage the most while at working hours.

© Vitrue via Mashable

Comes at no surprise to me, as while trying to optimize a site targeted at women, we found that the most traffic happens at 10am, 2pm and 5pm, the typical hours for a break in the site’s geography.

The study goes beyond that and finds that Wednesdays at 3pm is when the traffic peak happens, for the whole week.

A few interesting conclusions:

  • As social media becomes part of our lively interactions, it is to expect that, as email, we interact with it while we are doing our daily tasks.
  • Interesting findings for brands on how.. or better said when, to engage with potential consumers… 

Read the full study on Mashable’s article.

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¿Son las redes sociales una moda, una tendencia, una revolución?

Impresionante el vídeo realizado por la agencia 101, en el que dan un repaso a la eclosión de las redes sociales, desde Classmate en 1995 hasta el día de hoy en que reinan Facebook, Tuenti y Twitter.

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