Tumbling ideas

A few random thoughts and a lot of sharing
on Innovation, Social Networks, Marketing and Technology.

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A beautiful thing about Apple is how quickly they obsolete their own products

brilliant, brilliant post from Matt Mullenweg

(Source: bit.ly)

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On why social networks interoperate… and why not

I came across an interesting analysis about why a social network would open itself to interoperate with other networks… and why not.

Social Networks Graph by Butch Bebo

As Buth Bebo mentions, 

The economic logic behind these positions is a straightforward application of Metcalf’s law, which states that the value of a network is the square of the number of nodes in the network*.  A corollary to Metcalf’s law is that when two networks connect or interoperate the smaller network benefits more than the larger network does. If network A has 10 users then according to Metcalf’s law its “value” is 100 (10*10).   If network B has 20 users than it’s value is 400 (20*20). If they interoperate, network A gains 400 in value but network B only gains 100 in value. Interoperating is generally good for end users, but assuming the two networks are directly competitive – one’s gain is the other’s loss – the larger network loses.

I liked this analysis as for what would happen if Google Me becomes a success… 

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A Brand is what the whole game is all about

“If you as a company tell me that you have a brand name, I’m going to ask you a question: ‘Do you have the power to charge a higher price for the same product?’”

“If your answer is no, I don’t think you have a brand. You may think you do, but I don’t think your brand has any value.”

Prof Aswath Damodaran

I recall on my MBA days, we were discussing about strengths and weaknesses of a company that was a cookies outsourcer (“real”, tasty sweet cookies). When speaking about weaknesses, a colleague mentioned “They lack a brand”. And I still recall that as sort of lighthouse principle. A brand is what the whole game is all about

At the L2 Innovation Forum, Finance Prof. Damodaran, delivered a very insightfull presentation about the real value of a brand, and what it takes to build one.

Some highlights:

  1. A Brand Is the Most Sustainable Competitive Advantage
  2. Luck and Serendipity Are Just as Important as Advertising
  3. Brand Value is an Illusion
  4. Even Valuable Brand Names Lose Value

You can view his presentation here:

The Value of a Brand Name by Aswath Damodaran

Presentation from Erica Swallow.

Via [Mashable]

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Why Web Performance Matters

Photographer: Amnemona

If there one guiding principle present on every Google-owned project, that is “speed”. As thinking of speed inherently provides the necessary perspective that balances form and function, so to speak. It’s all about user expericence, let me explain:

Think about a very nice webpage, that blows your mind visually, but that’s painfully slow to load. You use that page to get some information (be it view videos or new photos, be it a news service, a place where you buy something, etc). Now think about a bare bones, old looking website, that has similar information or products, but it is razor super fast. Now, where would you go next time?

Now think marketing: What website would you want to be recommended? Or, would you recomend the slow website?

And now think business: Where would you place your ads if you had the choice? What is the website that has the chances to get more page-views, and as such, the one that gets the most exposition and more revenue generation opportunities?

Now… see why speed is a Google search ranking factor?

The field of web performance is a complex space. There are many interesting books, blog posts and discussion forums. mod_pagespeed is a project at Google that assembles a good set of pages related to web performance and organizes it in terms of contribution to the speed of a web page, whether by serving less bytes -through better compression or caching-, minimizing round-trips and optimizing the order of resource download for the browser.

They are assembling a very nice Performance Guide, updated regularly with new rules and updates to how the rules apply to modern browsers.

[Via @joomlaworks]

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Facebook ads grreat opportunity for Local Business

Fresh from the oven:

Local Businesses now can offer deals on Facebook Places

Starting today, local businesses will be able to offer you deals when you check in to their place on Facebook. Deals will be rolling out over the next few days and will only be available in the United States at this time.

We launched Places to let you share where you are with your friends and see who’s nearby. Now with Deals, you also can see what offers are nearby and share those deals with your friends.

Finding deals near you is easy. On touch.facebook.com or the latest version of Facebook for iPhone, touch “Places” and then touch “Check In.” Nearby Places with deals have a yellow icon

Excellent opportunity!!

[via Facebook blog]

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14% of online shoppers intend to buy a tablet in the next 5 months… that’s 28 million people…
So… what platforms are you targeting for your next online marketing … and webdevelopers.. are you ready for the iPad??
[via Focus.com]

14% of online shoppers intend to buy a tablet in the next 5 months… that’s 28 million people…

So… what platforms are you targeting for your next online marketing … and webdevelopers.. are you ready for the iPad??

[via Focus.com]

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On building Mobile Websites

Mobile websites are increasingly becoming a necessary complement to any website, if not a project in itself.

Just think about how many of your target audiences have any sort of smartphone, how long do they have it with them, and what they do with it.

Mobile Phones Share (C) Nielsen

Source: Nielsen StudyImage credit

So… although not yet sliced bread, there is a lot of development in easing things:

Smashing just release a nice wrap-up about the general aspects you’ll need to consider. Take it as a roadmap and consider it on your planning. Nowadays I ask the question -if not offer it all along- about wether the site will be iPhone or iPad ready.

If you happen to use a framework like Joomla, there are developments like T3 that provide a lot of things already done for you, and you just have to concentrate on your particular styling, if at all. See for example.

Surely there are many other great tools, frameworks and approaches. Like for example what Opera does with its mini-browser: a proxy that “mobilizes” the website…. why isn’t Google into this??? Right from the search results as they do know from where you are browsing.

Anyway, good luck with your endeavors, we’ll all need it!

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Almost 3M emails per second… 20hs of video uploaded per minute on youtube … 50M tweets per day….
And this is just the beggining ….
Amazing graphs about the fabolous world of data we are creating.
I recall once a historian said that all this digitalization would create a new “Medieval Age” as if any disaster would happen, then survivors or extraterrestrials would find nothing -as everything would be under digital support…
Well.. I think this is very difficult to turn back from, and we are surely finding ways out to survive to such events.
What do you think?
[via Good Technology]

Almost 3M emails per second… 20hs of video uploaded per minute on youtube … 50M tweets per day….

And this is just the beggining ….

Amazing graphs about the fabolous world of data we are creating.

I recall once a historian said that all this digitalization would create a new “Medieval Age” as if any disaster would happen, then survivors or extraterrestrials would find nothing -as everything would be under digital support…

Well.. I think this is very difficult to turn back from, and we are surely finding ways out to survive to such events.

What do you think?

[via Good Technology]

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